Haute Design

Quaid Doongerwala

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A place where fashion meets design, Quaid Doongerwala of Design Cooperative makes his own style statement at Tarun Tahiliani’s store in Mumbai. Amounting to approximately 2000 sq.ft, the store area is spread across two levels. The task before Doongerwala was not just to create a sophisticated look but to blend the interiors with Tahiliani’s style philosophy. The idea was to create an orchestrated look - between the inside and the outside, nature and landscape and natural light and artificial indoor lighting. The transformation of a bleak space into a sophisticated stylish boutique has been inspiring.
Everything about the store is well-thought of and precise. The strength of design lies in how well a space is crafted, how efficiently the materials are put together and how perfectly the plan is executed. All these aspects come to fore in Doongerwala’s creation. His efforts make this Tarun Tahiliani boutique a designer store in more ways than one.