Luxe Levels

Pinakin Patel and Mohak Mehta of Pinakin Patel Associates style a mellifluous, consummate urbaneness for Tribhovandas Bhimji Zaveri’s upscale jewellery boutique in suburban Mumbai. The product profile is defined by pre-eminence; a premise that perhaps advents the sighting of this store with a nonchalant façade but with an interior ambience that goes for the kill. The massive glass door opens into a lush space lined with mirror to the right, fluted columns with display insets to the left, behind which are strategically placed floor-mounted jewellery display counters, and a shimmering chandelier that beckons head-on. The thematic is a deep midnight-blue and gold, which is also the branding insignia for TBZ; and the material palette is modelled after the upscale look. The chandelier undoubtedly forms the piece-de-resistance; below this is a creatively highlighted podium that exhibits the prime-prized possession from the current collection.