When the team at Zeppelin Design, based in New Delhi, was approached to design the Beer Café, they were asked to come up with a concept that would streamline the look with the use of signature elements which could then be effected across all outlets for a national rollout. The main challenge was to achieve homogeneity but at the same time avoid a cookie cutter approach. The collaboration has worked and Zeppelin has designed 20 Beer Cafés across India till date.
The Beer Café is a one of its kind beer bar with a friendly cafe feel and lighting is the key element that has helped achieve this look. Som Sengupta, partner at Zeppelin Design explained that the lighting levels of this café are different from traditional beer bars, which makes it even more of an all-day concept. It also gives the bar a very contemporary look and feel. Full length windows allow sunlight to stream into the interiors. Unlike the dark interiors usually associated with beer bars, the inside here is flushed with light. White-straight backed chairs or low sunken coir chairs grouped around wooden tables make up the seating.
